Teamgeist – an Interactive Soccer Story

In preparation for the 2010 World Cup, Aididas launched Teamgeist (roughly meaning “Team Spirit.”), an interactive story and soccer game. The German national soccer team has lost its identity.  To reclaim it, the user must replay  Germany’s World Cup Final matches against Hungary (’54),  Holland (’74), and Argentina (’90).    Using powerful dark and light imagery, the game creates an ominous world where hope and unity must overcome fear and loss.

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RTL Augments its Annual Report

RTL, a leading European entertainment network, used Augmented Reality to make its annual report an interactive experience.  Viewers of the report can actual experience the company’s annual highlights rather than just read about them.