The World Cup, Facebook, and The New York Times

During the World Cup, the New York Times tracked Facebook data that measured, on a daily basis, the number of times users mentioned top world cup players in their profile posts.  The results of the data are displayed via visual images of the players, which grow or shrink depending upon the number of times users mentioned their names.

The application demonstrates the unique way that data and interactive technology can enable story-telling.  In this instance, user-generated content is used to tell the narrative of a global audience’s interaction with a global sporting event over a month-long period.